Bacardi's bringing the holiday cheer.

For the 2006 holiday season, Bacardi is launching a signature egg nog cocktail, peppermint-flavored rum and limited edition gingerbread drink mix.

Egg nog consumption in the US has declined in popularity the past few years due to the paranoia about salmonella. Wishing to revive the childhood wonder of holiday time drinks and food to set the mood, Bacardi’s pre-mixed version alleviates this fear. However, since these drinks are traditionally associated with Christmas, Bacardi is receiving some slack for showing preferential treatment to Christmas over Hanukkah or Kwanza. When will the potato pancakes and rum mix be invented?

For more on this:
Bacardi http://www.bacardi.com/
Holiday Drink Ideas http://www.whattodrink.com/
The History of Egg Nog http://whatscookingamerica.net/Eggnog.htm