Wednesday, December 6, 2006

The Queen of Beers.

Budweiser has established itself as the king of beers, but who is the queen? Surprisingly, Heineken has been doing significantly better with the female audience than other brands.

The green bottle, red star and bubbly font has proven extremely attractive to women and established a sexy, sophisticated image, according to new national liquor surveys conducted by Anheuser-Busch.

Whereas other major beer brands have gone above and beyond to make themselves seem ultra-masculine (Miller’s manlaw.com, Budwesier- king of beers), Heineken has done quite well establishing itself as a gender-neutral brand. Women, while not typically classified as heavy beer drinkers, still make-up 60+% of the liquor and beverage market and offer an untapped wealth of consumers, if reached correctly. The survey also discovered that women are less prone to order a beer because it has typically been stereotyped as an unfeminine, less classy beverage choice, rather than being opposed to the taste.

References:
Heineken http://www.heineken.com/
Women, Beer and Stereotypes http://www.realbeer.com/edu/abm/roundtable.php
The Female Perspective on Beer http://www.drinkfocus.com/beer/women-and-beer.php

2 comments:

Will Hoffman said...

That was my first guess when I read the queen of beers was Heineken.

Jeff D said...

Never had a Heineken that wasn't skunked. I don't get the appeal at all.